The Team

Hello everyone! I’m Alexa, a 33-year-old crafty and sporty girl hailing from Staten Island, New York. By day, I work as a pediatric occupational therapist, where I blend science and creativity to help children gain independence.
Having grown up immersed in sports, I always dreamed of ways to show my creative side, whether that was on the basketball court or the Broadway stage. While I didn’t quite hit the mark as a professional basketball player or a singer, the pandemic opened up new avenues for creativity for me. With support from my amazing fiancé, I began exploring drawing and art projects, sharing my journey online even when I was just starting out.
My passion for hand-embroidery began when my friend gifted me a kit after I expressed my desire to learn. Since then, I’ve been absolutely obsessed! I’m particularly drawn to floral designs, fashion, Taylor Swift, and NY sports. A (not-so) fun fact about me: I’m a type 1 diabetic. This condition plays a significant role in my life and serves as a motivating reminder that life is short—so I strive to put myself out there. I enjoy merging my love for art and sports by adding a creative twist to everyday merchandise through embroidery.
I absolutely love seeing your custom hats and creations—your tags bring me so much joy! Thank you for following along on this hobby-turned-business. I’m thrilled to have you here!


