The Team

Hello everyone! I’m Alexa, a 33-year-old crafty and sporty girl hailing from Staten Island, New York. By day, I work as a pediatric occupational therapist, where I blend science and creativity to help children gain independence.

Having grown up immersed in sports, I always dreamed of ways to show my creative side, whether that was on the basketball court or the Broadway stage. While I didn’t quite hit the mark as a professional basketball player or a singer, the pandemic opened up new avenues for creativity for me. With support from my amazing fiancé, I began exploring drawing and art projects, sharing my journey online even when I was just starting out.

My passion for hand-embroidery began when my friend gifted me a kit after I expressed my desire to learn. Since then, I’ve been absolutely obsessed! I’m particularly drawn to floral designs, fashion, Taylor Swift, and NY sports. A (not-so) fun fact about me: I’m a type 1 diabetic. This condition plays a significant role in my life and serves as a motivating reminder that life is short—so I strive to put myself out there. I enjoy merging my love for art and sports by adding a creative twist to everyday merchandise through embroidery.

I absolutely love seeing your custom hats and creations—your tags bring me so much joy! Thank you for following along on this hobby-turned-business. I’m thrilled to have you here!

Melanie was born and raised in Staten Island, NY and has loved crafting and making things for as long as she can remember. She is currently a professional dancer and performer in NYC, as well as a group fitness trainer. When she’s not embroidering, Melanie enjoys traveling, trying new restaurants, watching live theater, and spending time outdoors.

Hello! My name is Kaitlin, I live in Staten Island, NY. I share my home with three adorable Scottish Fold cats who are my whole entire existence. I work with kids, which is incredibly rewarding and fulfilling. Creativity is a big part of who I am, and I have a deep love for fashion. I also teach dance to young girls as well. There’s nothing I enjoy more than a warm Summer day.